B3: Making a marketplace: Marketing ArtRoom

Business blog 3: Learn how I built awareness for ArtRoom and generated our first booking. In the previous blog I detailed how I launched the ArtRoom website in the Netherlands in the summer of 2019. Within a few weeks we had more than 50 artists registered. I soon realized finding artists wasn’t the problem – …

B2: How I founded ArtRoom

Business blog 2: Learn how I built up ArtRoom from an idea to a working website. One intimate concert in my classmates’ apartment, sitting on the floor, sipping wine with my best friends, inspired me to create ArtRoom (read more in B1). My father soon confirmed there was market potential in the Netherlands, so what next? …

B1: Sparking the entrepreneurial dream: ArtRoom

Business blog 1: Learn what inspired me to create ArtRoom. Wednesday night, Boston, late February. Picture short, dark days accompanied by a lovely little snow storm. Luckily for me, my German classmate Marius had offered to host a “groupmuse” concert. As a music lover, daughter of two musicians and amateur piano player, I was excited …

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